Explore home buyer, seller, mortgage, distressed-homeowner, enrichment, and audience-activation workflows.
Built for
Campaign operators and revenue teams
Reviewed
October 13, 2026
Standard
Plain-language product guidance
The short answer
A behavioral signal becomes valuable only when a team defines the audience, routes it into an approved workflow, uses context-appropriate messaging, and measures the result. These use cases show how to make that chain operational.
“Buyer,” “seller,” and “mortgage” are starting points. Effective activation narrows the category by geography, recency, field completeness, offer, channel, and follow-up ownership.
Decision support
Frequently asked questions
Does an intent signal guarantee someone will transact?
No. Intent reflects research activity and should be used for prioritization. It does not guarantee consent, eligibility, readiness, or a completed transaction.
