What audience delivery changes
A list trapped in a dashboard creates little value. Revenue teams need a reliable, governed handoff into the platforms where audience creation, assignment, outreach, and measurement already happen.
The public site describes CSV, major advertising-audience destinations, and webhook availability. Exact native integrations and data mappings should be confirmed during implementation.
- Native integration versus manual upload
- Field mapping and hashing requirements
- Webhook authentication, retry, and failure handling
- Export logs, deletion, and suppression controls
From signal to a usable audience
The best activation design records the audience definition, export time, destination, owner, suppression status, and campaign identifier so later outcomes can be attributed to the correct cohort.
- DefineChoose the behavioral category, geography, recency window, and contact requirements that match the campaign.
- PreviewReview the available audience count before creating an export or downstream activation.
- ActivateMove the resulting audience into an approved CSV, advertising, CRM, or webhook workflow.
What a serious buyer should verify
Intent-data procurement should be evidence-led. Ask vendors to define every freshness claim, show the delivered fields, document suppression and permitted-use controls, and explain what the signal does—and does not—prove.
- Native integration versus manual upload
- Field mapping and hashing requirements
- Webhook authentication, retry, and failure handling
- Export logs, deletion, and suppression controls
Decision support
Frequently asked questions
Does Real Estate Intent replace a CRM?
No. The platform provides audiences for downstream workflows. A CRM or campaign platform remains responsible for execution and lifecycle management.
Are ad-platform matches guaranteed?
No. Match rates depend on the destination’s identity graph, the supplied identifiers, and platform policies.
What should a webhook implementation include?
At minimum: authenticated delivery, idempotency, documented field mapping, retry behavior, logging, failure alerts, and suppression handling.