Trust / Methodology

What the data says—and what it does not prove.

A transparent overview of Real Estate Intent signal sources, identity resolution, recency, validation, delivery, and limitations.

The short answer

Real Estate Intent licenses behavioral signals from publishing partners and consented data networks, matches eligible signals to household records, validates available contact fields, and makes filtered audiences available for campaign use. Research behavior is evidence of interest—not proof of identity, consent, eligibility, or transaction readiness.

Signal-source categories

The public compliance page describes online behavioral signals, co-registration submissions where partner disclosures permit data sharing, and public or licensed datasets used for matching and validation. Enterprise buyers should request current vendor documentation and contract language for the exact product they purchase.

  • Real estate and mortgage research activity
  • Eligible online submissions from partner sites
  • Public records and licensed data used for matching and validation

Identity and validation

The documented process includes identity resolution plus email, phone, and address validation. No process can make every match or field permanently correct. Buyers should evaluate a current sample and preserve source, timestamp, and dispute/removal processes.

Freshness and lookback

The compliance page describes a daily refresh cadence, a source window of roughly 48 hours to 30 days, and recurring address validation rather than real-time validation. “Fresh” should therefore be evaluated at the field level, not used as a single undifferentiated promise.

Limitations

Intent does not equal consent. It does not establish identity with certainty, property ownership, financial status, creditworthiness, legal status, representation status, or guaranteed readiness. Customers must validate facts required for their workflow and comply with applicable law and platform policy.

Decision support

Frequently asked questions

Where do the signals come from?

Public documentation describes publishing partners, consented data networks, eligible online submissions, public records, and licensed data partners. Exact current sources should be confirmed under vendor diligence.

How old are the signals?

The public compliance page describes a source window of roughly 48 hours to 30 days and a daily refresh cadence.

Does the platform provide proof of consent to contact?

No. The compliance page explicitly states that it does not provide proof of individual opt-in to receive contact from a specific customer.

Claim register

Sources and verification

Vendor capabilities change. These public sources were reviewed on the dates shown; confirm current terms directly before purchasing.

  1. Real Estate Intent compliance pageThe platform states that intent data is refreshed on a daily cadence and supports signal windows from roughly 48 hours to 30 days. Verified 2026-10-13; review by 2027-01-13.
  2. Real Estate Intent homepagePublic product materials describe CSV exports, advertising audience destinations, and webhook delivery. Verified 2026-10-13; review by 2027-01-13.

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