What audience building changes
A national category is too broad for most real estate and mortgage campaigns. Operators need a repeatable way to align the audience with a territory, offer, channel, and available follow-up capacity.
The public walkthrough shows category and subcategory selection, state/city/ZIP geography, recency windows up to 30 days, profile-completeness filters, and audience-count previews.
- Available geographies and coverage thresholds
- Preview counts versus exported records
- Duplicate and repeat-signal handling
- Saved-search, seat, and export governance
From signal to a usable audience
A defined segment becomes a documented campaign input. Saving the criteria alongside the export makes testing, suppression, routing, and later performance comparison easier.
- DefineChoose the behavioral category, geography, recency window, and contact requirements that match the campaign.
- PreviewReview the available audience count before creating an export or downstream activation.
- ActivateMove the resulting audience into an approved CSV, advertising, CRM, or webhook workflow.
What a serious buyer should verify
Intent-data procurement should be evidence-led. Ask vendors to define every freshness claim, show the delivered fields, document suppression and permitted-use controls, and explain what the signal does—and does not—prove.
- Available geographies and coverage thresholds
- Preview counts versus exported records
- Duplicate and repeat-signal handling
- Saved-search, seat, and export governance
Decision support
Frequently asked questions
Can an audience be filtered by geography?
The public product walkthrough describes state, city, and ZIP filtering. Teams should confirm coverage and minimum counts for their exact markets.
Why does recency matter?
Research context changes quickly. Recency allows a campaign team to test how results differ as a signal ages rather than treating a 48-hour and 30-day-old record as identical.
Should every filter be as narrow as possible?
No. Excessive filtering can create small or unstable cohorts. Start with the campaign hypothesis, required fields, and available follow-up capacity.