Research library

A field guide to intent data.

Clear definitions, evaluation frameworks, and operating practices for real estate and mortgage teams.

Coverage: Data, identity, activation, governance
Editorial standard: Plain language, visible limitations

Behavioral vs Predictive Real Estate Data

Compare observed behavioral intent with predictive real estate scoring, including use cases, limitations, buying criteria, and measurement.

Procurement · 12 min

Enterprise Intent Data Vendor Checklist

A procurement-ready checklist for evaluating real estate and mortgage intent data vendors across provenance, identity, security, compliance, activation, and ROI.

Identity resolution · 8 min

Identity Resolution for Real Estate Marketing

Understand how anonymous behavioral signals become household records, which match-quality questions matter, and how to govern activation.

Mortgage · 10 min

Mortgage Intent Data: Uses, Risks, and Vendor Evaluation

A lender-focused guide to purchase, refinance, and home-equity intent audiences, with governance, testing, and measurement criteria.

Intent data · 9 min

What Is Real Estate Intent Data? A Practical Guide

Learn what real estate intent data is, how behavioral signals differ from leads and predictive scores, and how teams evaluate and activate it.